Non profit social networking can be a tricky thing to get right. There are certain key aspects which can help to make it a success, including compelling status updates.
If you approach Facebook status updates as a microblog to write about things which will capture the attention of your visitors, you are on the right track. It?s also important that your content is infused with a sense of humanity so that it doesn?t strike readers as simply an empty PR campaign.
People do respond well to Facebook posts which are thoughtful, well-written and prescient. If you get it right, you can expect to receive generous comments and many reposts, as well as mentions on blogs and referrals to friends. That?s the power of social media when it is used effectively. Ultimately this translates to the bottom line in increased donations and greater visibility for other sources of funding.
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Source: http://matthewalberto.com/2012/02/advice-on-non-profit-social-networking/
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